I should be able to spot a bad apple when I see it. I’ve used apples many times in my writing. It’s the ultimate symbol of temptation. As Markis asks Uly in the short promo story I wrote for the Swithin series, “Bite?” In this case, I definitely decline the taste of spoiled fruit.

If you’re wondering what I’m talking about head over to “Dear Author” and read their comments on a bad apple a.k.a. a bad book. I’m not suggesting you read the plethora of comments but I have to agree with those who feel sorry for the writer. This book and this author clearly weren’t ready for publication and the publisher who has put this work out has harmed this person, this writer, their reputation, ebooks, and the writing industry as a whole. They’ve done no one any favours.

Imagine that the writer was probably thrilled to bits. An acceptance is what every writer dreams of; that unequivocal yes, the vindication. Yayyy, a publisher wants my work. At last, I’m an author! Not only must she feel devastated as a ‘writer’ but there’s no way she cannot take some of these comments personally. Even if they didn’t heap praise on this poor unsuspecting person, the writer has to deal with the flack now aimed at her. Maybe it’s justified but it shouldn’t have happened in the first place. She shouldn’t have to go through this.

Despite the obviously poor writing there is a hint in the review that the writer had a unique concept. It doesn’t sound like one that would interest me but it happens.  A story can be good but the writing poor. The writing can be good but the story poor. If I look back at what I was producing when I first put pen to paper (and back then those were the only tools I had at my disposal, but that’s another blog right there), I was a poor writer. However, reading anything I produced so long ago I can see I was always a storyteller. With the right nurturing and guidance many poor writers can achieve their potential so I’m not going to aim a personal attack at this unfortunate person. I can’t, however, call her a writer. She hasn’t been given the opportunity. As brutal as a rejection can be, sometimes honesty can be more helpful than politeness. If I were an editor and came across a story that I believed had a hint of talent I would advise that person to go away, learn how to write, do a course if need be, and then try again in the future. One major mistake many amateur writers make is that they don’t study the books they read. They have little concept of punctuation or grammar, or how stories are plotted. Can someone be taught to write? I would say no, BUT one can be taught the mechanics. The storytelling is something more instinctual.

Alas, it’s instances such as this that lead to one bad apple spoiling it for the rest. Some of you may or may not be aware that epublishing has a bad reputation. Some liken it to little more than vanity press (companies who will publish anything at the writer’s expense and reap profits for doing no work) and it’s a valid argument. It’s valid because like any industry there are those who jumped on the bandwagon. They opened their doors with little intention of being much more than a vanity publisher, or they opened with the right intentions but no business practices behind them. Some are run by authors and that’s fine. Small press has been run by authors and editors for years and produced excellent work and launched many famous careers. Stephen King started in small press and even wrote horror stories for porn magazines.

The trouble arises when anyone opens a press with the mistaken belief that it will be ‘easy’, that it won’t be as difficult — even more difficult — than running a normal business. Many were simply opportunistic and it’s the good publishers and writers that will suffer.

I’m not commenting on this particular publisher and cannot even guess as to their reasons for letting this work go to press. It only harms their business. I’m calmly crossing them off my list of possibles. I’m sorry if there is anyone out there that has had a great experience with them. If that’s the case, please speak up now in their defence. Let someone come forward to explain why such a poorly edited work made it into the public domain.

Epublishers aren’t the only ones to blame. Poor books by larger presses make it to print so ‘bad books’ aren’t restricted to ebooks by any means. Sometimes what constitutes a bad book is open to interpretation. It’s a lamentable fact that gives publishing a bad name, it gives certain genres a bad name, and it demoralises the writers. I am pleased to say there ARE good epublishers out there, every bit as dedicated as some who specialise in print. Some print publishers are now bordering that gap and easing into new technology. The sad truth behind epublishing was that to entice a readership to the idea of embracing this new kind of reading material, they had to offer something different and this is the reason for the influx of erotic romance publishers. I’m hopeful that in time there will be greater opportunites for those in epublishing. Even if this proves not to be the case, I didn’t want to be one of those who said CDs would never take off and replace records.

I have always tried to choose my publishers carefully. Does that mean I’ve loved every book ever produced by the companies I write for? No, of course it doesn’t, just as I may not love every book put out by even my favourite authors. You can’t please everyone all of the time, or even try to, but you should try to do the best job you can and check your work thoroughly. I can only speak for myself and that’s to say, I cannot guarantee my work will never go out without a typo (I’m currently reading one of Robert Jordan’s ‘Wheel of Time’ series in print and even there I’ve spotted the odd typo) but I hate it if it does. I always do my utmost not to write substandard. I don’t expect everyone to love everything I write. I write too varied for that to be possible. I just try to tell a great story, and check and check and check my work until it drives me to distraction in the right kind of way. I will always do my best not to hand you a bad apple. Please please please don’t throw away a whole barrel. There are genuine publishers out there and there are some fine authors.